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Academic Year/course: 2017/18

555 - Master's in Management, Strategy and Marketing

61769 - Innovation Management


Syllabus Information

Academic Year:
2017/18
Subject:
61769 - Innovation Management
Faculty / School:
109 - Facultad de Economía y Empresa
Degree:
555 - Master's in Management, Strategy and Marketing
ECTS:
3.0
Year:
1
Semester:
Second semester
Subject Type:
Optional
Module:
---

5.1. Methodological overview

The learning process proposed for this course is structured in three sections. The first section explains the importance of innovation and its organizational implications. The second section studies the determinant elements of innovation and techniques of internal management. Finally, the third section analyzes the exploitation of innovation and its strategic implications for organizations. Every section deals with the main theoretical concepts and analysis techniques, as well as including group discussions of pre-selected readings of relevant topics.

5.2. Learning tasks

The course includes the following learning tasks: 

  • Teachers present orally all the topics.
  • Discussion in groups of pre-selected readings
  • Individual assignment presented by the students in class

5.3. Syllabus

The course will address the following topics:

  1. Innovation. Concept and types. Difficulties and challenges of management.
  2. Evaluation and selection of innovation projects.
  3. Structure of firm and innovation. Organizational flexibility.
  4. Innovation network. Open innovation. R&D&I systems.
  5. Ways to get innovations.
  6. Determinants of innovation.
  7. Prospective and Technological Surveillance.
  8. Measuring performance of innovation process.
  9. Impact of innovation.
  10. Dissemination of innovations. Theories and processes.
  11. Appropriation of innovation value.
  12. Timing of innovation adoption.

5.4. Course planning and calendar

Class schedules will be published on the Faculty of Economics and Business website. Presentation of papers and other activities will be communicated by the responsible teacher through the appropriate means.